Women’s boutique, colour analysis & personal styling
Helping you find clothes, colours and a style that feels completely you.
More than a boutique
Find pieces you'll love, discover the colours that suit you, or get personal styling support to make getting dressed feel easier.
The Boutique
Discover independent brands and pieces you’ll love wearing.
Colour Analysis
Discover the colours that make you look and feel your best.
Wardrobe Edit
Make more of what you own and feel confident dressing.
The pieces you’ll want to wear on repeat
Relaxed, comfortable fit with a drop hem at the back with breathable cotton fabric
Washed navy with colourful zigzag shirring and fluted sleeves. Fulled tired mini skirt with pockets
Tailored, tapered trousers with elasticated waistband with breathable cotton fabric
Striped, relaxed open cardigan with heavyweight knit with pockets
A classic t-shirt fit and an easy wear with playful embroidered cherries on a retro pale blue stripe
Comfortable, free-flowing midi dress with bold, colour print with 3/4 sleeves
Style should feel personal
RUBARB, HITCHIN - EST. 2006
Rubarb is an independent women’s boutique in Hitchin, bringing together carefully chosen collections, independent brands and a personal approach to shopping.
For 20 years, we’ve helped women find clothes they love and feel good wearing. Today, that same personal approach extends to colour analysis, personal styling and wardrobe edits.
Because great style isn't about following every trend. It's about finding what works for you.
What our customers say
“My colour analysis was such an eye-opener, I understand so much more about which colours suit me and I now feel more confident choosing what to wear.”
SOPHIE, BEDFORD
“Such a lovely boutique. You always get a warm welcome and genuine help finding pieces that really suit you. I always leave with something I love.”
CLAIRE, HITCHIN
“The wardrobe edit completely changed how I get dressed. I rediscovered pieces, learnt how to put outfits together and now my wardrobe works for me.”
EMMA, HITCHIN
Visit Rubarb
Visit Rubarb in the heart of Hitchin, Hertfordshire - home to our independent women’s boutique and personal styling services.
Pop in to browse our latest collections, or book a colour analysis, personal styling session or wardrobe edit for a little more one-to-one support.
Follow us on Instagram @rubarb_boutique1
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