Women’s boutique, colour analysis & personal styling
Helping you find clothes, colours and a style that feels completely you.
More than a boutique
Shop pieces you’ll love, discover the colours that suit you, or get personal styling support to make getting dressed feel easier.
RUBARB, HITCHIN - EST. 2006
Style should feel personal
Rubarb is an independent women’s boutique in Hitchin, bringing together carefully chosen collections, independent brands and a personal shopping.
For 20 years, we’ve helped women find clothes they love and feel good wearing. Today, that same personal approach extends to colour analysis, personal styling and wardrobe edits.
Because great style isn't about following every trend. It's about finding what works for you.
DISCOVER OUR STORY →
KIND WORDS
What our customers say
“My colour analysis was such an eye-opener, I understand so much more about which colours suit me and I now feel more confident choosing what to wear.”
SOPHIE, BEDFORD
“Such a lovely boutique. You always get a warm welcome and genuine help finding pieces that really suit you. I always leave with something I love.”
CLAIRE, HITCHIN
“The wardrobe edit completely changed how I get dressed. I rediscovered pieces, learnt how to put outfits together and now my wardrobe works for me.”
EMMA, HITCHIN
VISIT RUBARB
Come & say hello
Visit Rubarb in the heart of Hitchin, Hertfordshire - home to our independent women’s boutique and personal styling services.
Pop in to browse our latest collections, or book a colour analysis, personal styling session or wardrobe edit for a little more one-to-one support.
FOLLOW ALONG
See What’s Happening at Rubarb
New arrivals, styling inspiration, colour tips and a little of everyday life at Rubarb.
A Little Rubarb In Your Inbox
Be the first to know about new arrivals, styling tips, exclusive promotions and boutique events.