Style has always been personal
An independent women’s boutique in Hitchin, with carefully chosen collections, independent brands and personal styling to help you find what feels right for you.
Nearly 20 years of helping women feel good in what they wear
OUR STORY
Rubarb started in 2006 with a simple idea: to create a boutique where women could find beautiful clothes, feel comfortable and receive honest, personal advice.
What began as a love of fashion and a passion for great customer service has grown into a much broader offering, with carefully chosen collections, independent brands and styling services including Colour Analysis and Wardrobe Edits.
Over the years, Rubarb has become a trusted part of the Hitchin community, and we’re proud to still be doing what we love - helping women feel confident and happy in what they wear.
Wear what feels like you.
Fashion has always been a huge part of my life and I opened Rubarb in 2006 to create a boutique where women could feel more welcome, comfortable and inspired.
I love helping my customers find pieces that make them feel good, whether that’s a special outfit, everyday wardrobe staples or a whole new perspective on colour and style.
My approach is simple: honest advice, a relaxed environment and a real focus on what works for you. I want you to leave Rubarb feeling like yourself, just with a little more confidence in what you wear.
Meet Pooja
Visit Rubarb
You’ll find us in the heart of Hitchin, with a carefully curated collection and a warm, welcoming boutique.